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Dr. Paul Chao

Curris Business Building

University of Northern Iowa

Professor of Marketing

Phone: (319)-273-2135

 

Email:    Paul.Chao@uni.edu             

 

Education

  • University of Washington, Seattle, WA
    Ph.D. in Marketing, June 1986
             Major:  Marketing
             Minor:  Quantitative Methods, International Business, Research
                        Methods

  • Washington State University, Pullman, WA
    MBA, February 1981
              Major:  Marketing
              Minor:  Quantitative Methods

  • University of Canterbury, Christchurch New Zealand
              M. Sc. in Chemistry, May 1977
              Diploma in Business Administration, May 1977
              B. Sc. in Chemistry and Mathematics, May 1974

 

Awards And Honors

  • Listed in the first edition of the International Directory of Business and Management Scholars and Research, Harvard Business School Press, 1995.

  • Listed in the 5th edition of the International Directory of Distinguished Leadership, American Biographical Institute Inc., 1994.

  • Listed in "Who's Who Among Asian Americans," Gale Research, Inc., 1994.

  • Nominated by the College of Business Administration to receive the Iowa Board of Regents Award for Faculty Excellence, December 1994.

  • Summer Research Fellowship, Graduate College, University of Northern Iowa, 1994, 1999, 2002.

  • Summer Research Fellowship, Graduate College, University of Northern Iowa, 1994, 1999, 2002.

  • Best Paper Award - "Consumer Profiles and Perceptions: Country-of-Origin Effects" International Marketing Review Vol. 10, No. 2, (1993), presented by Sir Geoffrey Holland, Permanent Secretary of the British Department for Education, London, November 24,1993.

  • Alumni Researcher of the Year Award, College of Business Administration, University of Northern Iowa, April 1990.

  • Nominated by the College of Business Administration to receive the Researcher of the Year Award at the University of Northern Iowa, June 1990.

  • Summer Research Fellowship, College of Business Administration, University of Northern Iowa, 1989, 1991, 1994.

  • Summer Research Fellowship, School of Business Administration, Oakland University, 1985, 1988.

  • Faculty Link Award - Oakland University Special Recognition Award (Campus Information, Programs, and Organizations), 1985/1986.

  • Beta Gamma Sigma, 1979, Washington State University.

Teaching Experiences

  • Professor of Marketing, University of Northern Iowa (August 1996).

  • Associate Professor of Marketing, University of Northern Iowa (August, 1989-1996), tenured since August 1990.

  • Assistant Professor of Marketing, Oakland University, Michigan (September, 1984-August, 1989)

International Experiences

 

  • Invited to be a visiting scholar at the department of Marketing, University of Adelaide, Australia to conduct joint research and mentor Ph. D students, May - June 2004

  • Taught Marketing Management in the University of Northern Iowa's MBA Program in Hong Kong, August 25-September 21, 2002.

  • Taught a two day seminar on Global Marketing Management, Master of Advanced Studies (MAS), an Executive Program, Johannes Kepler University, Linz, Austria, January 9-10, 2004; January 7-8, 200; February 8-9, 2002.

  • Visiting Professor of Marketing, Aarhus School of Business, Aarhus, Denmark, May 7-27, 2001. Taught Global Market Analysis in the MBA program and conducted joint research.

  • Planned and executed a one week Executive Training Seminar at the University of Northern Iowa for a group of Master of Advanced Studies (MAS) students in Global Marketing Management from the Johannes Kepler University, Linz, Austria at the University of Northern Iowa, February 14-18, 2000.

  • Visiting Professor of Marketing, Johannes Kepler University, Linz, Austria, January 10-22, 2000.
    Taught Consumer Behavior and conducted joint research.

  • Visiting Professor of Marketing, Johannes Kepler University, Linz, Austria (May-June 1998)- selected through a competitive process. Taught Consumer Behavior and Global Marketing.

  • Visiting Professor of Marketing, Masters Degree Program in International Business Economics (Faculty Exchange) University of Aalborg, Denmark (April-May 1991, March 1992, 1996-2001). Taught International Marketing Research.

  • Visiting Professor of Marketing, Johannes Kepler University, Linz, Austria (May-June 1997). Taught Global Marketing and Consumer Behavior.

  • Conducted a workshop on internationalization for small and medium sized businesses in Taipei and Kaohsiung, Taiwan, December 23-28, 1991.

  • Delivered 14 sessions in a seminar course on International Marketing to a group of Chinese marketing professors, Shanghai Economic-Management College, Shanghai, China, July 1991.

  • Invited to join a delegation of eight people from the U.S. to serve as UN Consultants to development programs in China, April 1991.

  • Visiting Professor of Marketing, (Faculty Exchange) University of Klagenfurt, Austria (May-June, 1990). Taught Global Marketing Management.

 

Administrative Experience

  • Acting Head, Department of Marketing, University of Northern Iowa, 1995-1997.

  • Marketing Area Coordinator, Department of Management and Marketing, Oakland University, 1987-1989.

 

Publications

 

1. Refereed Journal

  • Chao, Paul, faced famiee and Leslie S.C. yip (Fourthcoming) "International Marketing and the4 Asia Pacific Region: Developments, Opportunities, and a Research Agenda, " Accepted for publication in the special Issue on International Marketing in Asia Pacific as the lead article, International Marketing Review.

  • Anderson, Poul H. and Paul Chao (Forthcoming), "Country-of -Origin Effects in Global Industrial Sourcing: Toward an Integrated Framework," accepted for publication in Management International Review.

  • Jakubowski, Stephen, Paul Chao, Sung Ky Huh and Suneel Maheshwan, (2002), " A Cross Country Comparison of the Codes of Professional Conducts of Certified/ Chartered Accountants, " Journal of  Business Ethics, Vol. 35, January, 111-129.

  • Chao, Paul (2001), "The Moderating Effects of Country-of-Assembly, Country -of- Parts and Country-of-Design on Hybrid Product Evaluations, " Journal of Advertising, Vol. 30, No. 4, (Winter), 67-81.

  • Shrage, Christine, Paul Chao, Gerhard Wuhrer and Dunja Koeslich (1999), "The Role of Cultural Differences in Joint Venture Activities in Selected East European and Central Asian Countries," Journal of Global Business, Vol. 10, Spring, 23-32.

  • Chao, Paul (1998), "The Impact of Country-of-Origin Dimensions on Product Quality and Design Quality Perceptions,' Journal of Business Research, Vol. 42, No. 1, 1-6.

  • Chao, Paul and Pola Gupta (1995), "Information Search and Efficiency of Consumer Choices of New Automobiles: Country-of-Origin Effects," International Marketing Review, Vol. 12, No. 6, 47-59.

  • Chao, Paul (1994), "China's New Economic Zones: A Model for Development?" Journal of Developing Societies, Vol. 10, No. 1, January-April, 59-73.

  • Chao, Paul and K.N. Rajendran (1993), "Consumer Profiles and Perceptions: Country-of-Origin Effects," International Marketing Review, Vol. 10, No. 2, 22-39. *(Selected by the journal for the Best Paper Award in 1993. Award presented in London, England by Sir Geoffrey Holland - Permanent Secretary of British Ministry for Education).

  • Chao, Paul (1993), "Partitioning Country-of-Origin Effects: Consumer Evaluations of a Hybrid Product," Journal of International Business Studies, Vol. 24, No. 2, 291-306.

  • Chao, Paul (1992), "Teaching International Marketing in Denmark," Marketing Education Review, 2(Summer), 55-58.

  • Chao, Paul (1989), "Export and Reverse Investment:
    Strategic Implications for Newly Industrialized
    Countries," Journal of International Business 
    Studies
    , 20 (Spring), 75-91.

  • Chao, Paul and Eileen Peacock (1989), "International Marketing Ethics: A Review and Reevaluation," Journal of Midwest Marketing, 4(Spring), 73-76.

  • Chao, Paul (1989), "The Impact of Country Affiliation on the Credibility of Product Attribute Claims," Journal of Advertising Research, 29(April/May), 35-41.

  • Chao, Paul (1988), "Product Involvement as a Mediator of Effectiveness of One-Sided Versus Two-Sided Appeals on Similarity and Quality Perceptions," Journal of Midwest Marketing, (Spring), 95-104.

  • Folland, S., Zeigenfus, J. T., and Paul Chao (1988), "Implications of Prospective payment Under DRGs for Hospital Marketing," Journal of Health Care Marketing, 8(December), 29-36.

  • Erickson, Gary, Johny K. Johansson and Paul Chao (1984), "Image Variables in Multi-Attribute Product Evaluation: Country-of-Origin Effects," Journal of Consumer Research, (September), 694-699.

    2. Book Chapter ( *refereed)

  • *Sauer, Paul and Paul Chao (Forthcoming), "Cross-national Differences in Workplace Computer Use Ethics: China and the U.S.," Accepted for publication in Business Ethics and Organizational Compliance.

  • Chao, Paul (2001), "Global Internet Marketing: Consumer Decision Making and Managerial Implications," in Trends im Internationalen Management: Strategien, Instrumente und Methoden, ( Sonja Grabner-Krauter and Gerhard A. Wuehrer, eds.), April , Universitatsverlag Rudolf Truner, Linz, Austria, 479-491.  

  • Chao, Paul (1997), "Support Systems Need to Involve Recipients," Historical Development and Advancement of Cultural Diversity in the Cedar Falls/Waterloo Metropolitan Area: An Iowa Sesquicentennial University/Community Seminar, Monograph Series,Vol. VII, No. 1, 60-62.

  • Chao, Paul (1994), a chapter in Modernizing China, Brill, the Netherlands.

    3. Book Review

  • Chao, Paul (1996), "Marketing Research," (Alvin c. Burns and Ronald F. Bush) in the Journal of Marketing Research, 33 (February), 121-122.

  • Chao, Paul (1995), "Product-Country Images: Impact and Role in International Marketing," (Nicholas Papadopoulos and Louise A. Heslop, Editors) in the Journal of Marketing, (April), 115.

  • Chao, Paul (1991), "Marketing Strategies for the New Europe: A North American Perspective on 1992," (by John K. Ryans, Jr., and Pradeep A. Rao), in the Journal of Marketing Research, (August), 381-382.

    4. Technical Report

  • Chao, Paul (1999), “Opinion Research Results,” Access Management Research and Awareness Program Phase IV Final Report, Center for Transportation Research and Education, Iowa State University, sponsored by the Project Development Division of the Iowa Department of Transportation and the Iowa Highway Research Board, Iowa DOT Project TR-402, CTRE Management Project 97-I, November 1999, 24-25.

  • Chao, Paul and Pola Gupta (1997), "Access Management Awareness Program: Opinion Surveys Documentation," Access Management Awareness Program Phase II Report, Center for Transportation Research and Education, Iowa State University, sponsored by the Project Development Division of the Iowa Department of Transportation and The Iowa Highway Research Board, Iowa DOT Project TR-402, CTRE Management Project 97-1, December, 125-138.

    5. Other Publication

  • Chao, Paul (2001),”Oprindelseslandets Betydning I En Global Verden,” Handbook on International Business, translated by Kurt Pedersen, Head of Department of International Business at the Aarhus School of Business,into Danish and published by Boersen (a Danish Business Daily), Jesper Strandskov and Kurt Pedersen, eds. July 3,Denmark.

 

Proceedings (*refereed)

  • *Andersen, Poul and Paul Chao (2002), “State of the Art in Global Industrial Sourcing,” Proceedings of the Academy of Marketing (AM)/American Marketing Association (AMA) Joint International Conference, Nottingham, UK, July, as an abstract.

  • *Sauer, Paul and Paul Chao (2001),“Cross National  Differences in Workplace Ethics,” Proceedings of the Third Biennial Academy of Marketing/American Marketing Association Conference, Cardiff, Wales, July 1, as an abstract, 84-87.

  • *Chao, Paul, John Kuada and Abedelghani Boukerrou, (2001), "Country Image and International Marketing Strategies of Firms in Developing Countries,"  Proceedings of the 10th Biennial World Marketing Congress of the Academy of Marketing Science, Cardiff, Wales, June 27-July 1.

  • *Chao, Paul, Gerhard Wuehrer and Thomas Werani (2001) "The Moderating Effects of Celebrity, Foreign Brand Name and Country-of-Origin on Product Evaluations in Austria," Proceedings of the 2001 AMA Winter Educators' Conference, Scottsdale, Arizona, February, 2001, as an abstract, 331.

  • *Chao, Paul and Myung-Soo Jo (2000), "The Impact of Brand, Attribute Strength and Country-Of-Origin on Product Evaluations: A Web Survey," Proceedings of the Academy of Marketing Science Conference, Montreal, Canada, May, 186-191.

  • *Jakubowski, Stephen, Paul Chao, Sung Ky Huh and Suneel Maheshwan (1999), "A Comparative Study of Accounting Codes of Ethics- U.S.Ontario,India,Taiwan and Korea," Proceedings of the Conference on Emerging Issues in International Accounting, Niagara Falls, as an abstract, August, 55.

  • *Schrage, Christine, Paul Chao and Hamid Aziz-
    Kariev (1999), "An Examination of Cultural Difference Perceptions in Joint Venture Activities in Uzbekistan," Proceedings of the Ninth Biennial World Marketing Congress of the Academy of Marketing Science, Malta, June, as an abstract, June, 147.

  • Chao, Paul and Carol Scovetti (1998), "International Internet Marketing," Proceedings of the ACME International Conference, Vancouver, BC, Canada, (August), as an abstract,171.

  • *Chao, Paul and Peter Tat (1997), "Ethical Implications of Some Pedagogical Behaviors in Marketing Education," Proceedings of the ACME International Conference, Las Vegas, (August), as an abstract,349.

  • *Chao, Paul and Rene Duregger (1997), "The Impact of Celebrity and the Spokesperson's Ethnicity on Country-of-Origin Effects," Proceedings of the Eighth Biennial World Marketing Congress of the Academy of Marketing Science, Kuala Lumpur, Malaysia, June, 149-152.

  • Schrage, Christine and Paul Chao (1996), "The Role of Cultural Differences in Joint Venture Activities in Selected East European Countries," Proceedings of the 4th Annual Conference on Marketing Strategies for Central and Eastern Europe, December 4-6, 1996, Vienna, Austria, (Editorially refereed).

  • *Chao, Paul (1996), "The Moderating Role of Parts Used in Assembly in the Formation of Attitude, Price Perception and Purchase Intention," Proceedings of the American Marketing Association Summer Educators' Conference, San Diego, (August), 1996, 453, as an abstract.

  • Chao, Paul (1995), "Moderating Roles of Design and Parts Used in Assembly on Country-of-Origin Effects," ACME Transactions, Minneapolis, (August), 1995, as an abstract, 216.

  • *Chao, Paul (1995), "Prospects for International Marketing Education in China's State Enterprise System," Proceedings of the Seventh Bi-Annual World Marketing Congress of the Academy of Marketing Science, Melbourne, Australia, July, Vol. VII-II, 8:86-89. 

  • *Chao, Paul (1995), "Paradigm Shift in Country-of-Origin Research: Implications and Research Propositions," Proceedings of the Seventh Bi-Annual World Marketing Congress of the Academy of Marketing Science, Melbourne, Australia, July, vol. VII-I, 4:60-66.

  • *Jakubowski, Stephen and Paul Chao (1993), "A Comparative Study of Accounting Codes of Ethics - U.S., Ontario and Taiwan," Proceedings of the Association for Global Business, (November), Chicago, 229-235.

  • Chao, Paul (1992), "Impact of Physical Similarity on Quality Perception Under Comparative and Noncomparative Framework," ACME Transactions, (August), Washington, D.C., 163-167.

  • *Chao, Paul (1992), "Opportunities for International Marketing Research or Lack Thereof," Proceedings of the Fifth International Conference on Comparative Management, (June), Kaohsiung, 115-120.

  • *Chao, Paul (1992), "Strategic Alliances and a Research Agenda on Their Impact on International Marketing," Proceedings of the Fifth International Conference on Comparative Management, (June), Kaohsiung, 121-126.

  • *Chao, Paul (1991), "Strategic Alliance Involving a NIC Firm: Effects on Consumer Product Evaluations," Proceedings of the Fifth Bi-Annual World Marketing Congress of the Academy of Marketing Science, Copenhagen, (August), 68-73.

  • *Chao, Paul (1991), "'Made In' or 'Assembled In': Does It Matter - Consumer Evaluation of a Hybrid Product," Proceedings of the Fourth International Conference on Comparative Management, Kaohsiung, (June), 216-220.

  • *Chao, Paul (1991), "Strategic Alliances and Multinational Production: Implications for Newly Industrialized Countries," Proceedings of the
    American Marketing Association Summer Educators' Conference
    , San Diego, (August), 66-67, as an abstract.

  • *Chao, Paul (1990), "Implications of Strategic Alliance for the NICs," Proceedings of the Association for Global Business Annual Conference, Orlando, (November), 358, as an abstract.

  • *Chao, Paul (1990), "Europe 1992: A Boom for Marketers in the Pacific?" Proceedings of the Third International Conference on Comparative Management, Kaohsiung, (June), 111-116.

  • *Peacock, Eileen and Paul Chao (1989), "Codes of Ethics: A Comparison of Japan and Ontario, Canada," Proceedings of the First Asian-Pacific Conference on International Accounting Issues, Fresno, (October), 191-194.

  • *Chao, Paul (1988), "Global Marketing Strategies: The New International Realities," Proceedings of the First International Conference on Comparative Management, Taipei, (May), 241-243.

  • *Stem, Donald E., Paul Chao and R. Kirk Steinhorst (1980), "A Randomization Device for Mail Survey Application of the Randomized Response Model," Proceedings of the American Marketing Association Summer Educators' Conference, 320-323.

 

Presentations (*refereed)

  • Chao, Paul and Bradley George (2003), "Waterloo/ Cedar Falls Symphony Orchestra," accepted for presentation at the 20th WACRA (World Association for Case Method Research and Case Method Application) Conference, Bordeaux, France, June29-July 2, 2003.

  • Chao, Paul and Myung-Soo Jo (2000), "The Impact of Brand, Attribute Strength and Country-of-Origin on Product Evaluation: A Web Survey," presented at a Faculty Research Seminar, Aarhus School of Business, Aarhus, Denmark, March 7.

  • *Chao, Paul and Jean-Myrtil Laurent (1999), "Remy Martin: The Duty Fee Business," presented and discussed at the WACRA (World Association for Case Method Research & Application) Conference, Caceres, Extremadura, Spain, July 1999.

  • Chao, Paul (1998), "Business Vitality Impacts of Access Management: Iowa Case Studies," presented at the Access Management: Why and How Conference, May 8, 1998, Ames, Iowa.

  • Chao, Paul (1996), a public lecture on "China's Special Economic Zones," at the Johannes Kepler University, Linz, Austria, December 2, 1996.

  • Chao, Paul (1995), "The Impact of Assembly, Design and Parts Locations on Consumer Evaluations of a Hybrid Product," Marketing Science (INFORMS) Conference, Sydney, Australia, July 2-5.

  • Chao, Paul (1993), "Development of a Marketing Infrastructure in China's New Economic Environments: Problems and Challenges," the National Third World Studies Conference, (October), Omaha, Nebraska.

  • *Chao, Paul (1992), "Paradigm Shift in Country-of-Origin Research," The Academy of International Business Annual Conference, (November), Brussels, Belgium.

  • Chao, Paul (1992), "Privatization Efforts: A Comparison of the Two Chinas," the National Third World Studies Conference, (October), Omaha, Nebraska.

  • *Chao, Paul (1989), "New Political and Trade Realities in the Pacific-Taiwan and Korea," The Academy of International Business Annual Conference, Singapore, November 19-23.

  • Chao, Paul (1988), "Global Location Strategies," An invited paper presented at ORSA/TIMS Conference, Denver, October.

 

Research In Progress

 

  • Chao, Paul, Gerhard Wuehrer and Thomas Werani, “The Moderating Effects of Foreign Brand name, Foreign Celebrity and Country-of-Origin on Consumer Product Evaluations in Austria,” Under review for publication in the International Journal of Advertising.  

  • Chao, Paul, Christine Schrage and Hamid Aziz-Kariev, “Implications of Cultural Differences in Joint-Venture Activities - A Gap Analysis,” Manuscript completed to be submitted to the Journal of International Business Studies.

  • Chao, Paul, “Waterloo/Cedar Falls Symphony Orchestra: Fund Raising Campaigns,” Manuscript in preparation for submission to a Case Journal.

  • Chao, Paul, “Youth Education/Marketing Plan for John Deere Community Credit Union,” Manuscript in preparation for submission to a Case Journal.

  • Chao, Paul, Paul Sauer, Gerhard Wuehrer, Thomas Werani and Poul Andersen, "Workplace Ethics: a Five Country Comparison," data collection in US, China, Taiwan, Denmark and Austria Completed, analysis underway.

  • Chao, Paul, John Kuada and Abedelghani Boukerrou, "The Impact of Parts Percentage in Hybrid Product Evaluation," data collection completed and data analysis underway.

 

Professional Affiliation

 

  • American Marketing Association

  • Academy of International Business

  • Academy of Marketing Science

  • Society for Marketing Advances

 

Service To Scholarly Journal/Book

 

  • Paper reviewer, Consumer Behavior Track,  2004 Waiter Marketing Educators Conference, July/ August 2003

  • Paper reviewer, Journal of Advertising, March 2003

  • Paper reviewer, Consumer Behavior Track, 2004 Waiter Marketing Educators' Conference, July/August 2003

  • Paper reviewer, Journal of International Management, July 2003

  • Paper reviewer, International Journal of Business, March 2003

  • Paper reviewer, International Marketing Review, February 2003

  • Guest Co-editor, Special Issue on International Marketing in the Asia Pacific Region, International Marketing Review, scheduled to be published as Vol. 20, No. 4, 2003

  • Paper reviewer for a Special Issue on International New Product Development, International Marketing Review, October 2002.

  • Paper reviewer for the Current Issues on “India, China, Singapore, Hong Kong, Korea, Malaysia and Taiwan” Track, World Marketing Congress, Academy of Marketing Science Conference in Perth, June 2003, October 2002.

  • Paper Reviewer for the Global Marketing Track of the Marketing Management Association 2003 Conference, October 2002. 

  • Paper Reviewer for the Global Marketing Track of the 2003 Winter Marketing Educators’ Conference, August 2002.

  • Paper Reviewer for the Consumer Behavior Track of the 2003 Winter Marketing Educators’ Conference, August 2002.

  • Reviewed five chapters of a new Consumer Behavior Textbook by Henry Assael, Houghton Mifflin Company, March/April 2002

  • Member of Editorial Review Board, International Marketing Review (March 1994-present).

  • Ad Hoc reviewer for the journal of International Business Studies (1989-present).

  • Paper Reviewer for the Consumer Behavior Track, 2001 AMA Summer Educators' Conference, February
    2001.

  • Paper Reviewer for Sloan Management Review, August 2000. 

  • Paper Reviewer for the Global Marketing Track of the AMA Winter Educators' Conference (February 2001), July 2000.

  • Focus Group participant to evaluate a proposed new Marketing Management Textbook by Jagdish Sheth and Lou Pelton, May 26, 2000.

  • Paper Reviewer for the Global Marketing Track of the Society for Marketing Advances Conference, November 8-11, 2000, May 2000.

  • Reviewer for a New Edition of a Consumer Behavior
    Textbook with a Global Orientation (Eric Arnold, Linda Price and George Zinhkan), Irwin/McGraw Hill, January/February 2000.

  • Reviewer for a 'Special Session' Proposal on Marketing Education for the 2000 AMA Summer Educators' Conference, February 2000. 

  • Paper reviewer for the Global Marketing track of the 2000 AMA Winter Educators' Conference, August 1999.

  • Paper reviewer for the 7th International Conference on Marketing and Development, International Society for Marketing and Development, July 1999.

  • Paper reviewer for the Sloan Management Review, May 1999.

  • Paper reviewer for the Journal of Management Studies, March 1999.

  • Paper reviewer for the "International and Cross Cultural Marketing Track" of the 1999 AMA Summer Educators' Conference, February 1999.

  • Paper reviewer for the 1999 Academy of International Business-Midwest Regional Conference (March 1999)-October 1998.

  • Paper reviewer for a Special Issue on International Services Marketing, Journal of Services marketing, November 1998.

  • Paper reviewer for the "Cross Cultural Marketing" Track of the 1999 Ninth Biennial World Marketing Congress of the Academy of Marketing Science, September 1998.

  • Paper reviewer for a Special Issue on International Marketing, Journal of Marketing Management, July 1998.

  • Reviewer for the second edition of Global Marketing text (Johansson), Irwin March/April, 1998.

  • Paper reviewer for the 1998 Academy of International Business - Midwest Regional Conference (March 1998) - October 1997.

  • Paper reviewer for the 1997 Academy of International Business - Southeast Regional Conference, June 1997.

  • Reviewer for a new edition of an International Marketing Text (by Syed H. Akhter), South-Western College Publishing, March 1997.

  • Focus group participant to aid in the development of the 2nd edition of Marketing (by Bearden, Ingram and LaForge), August 1996.

  • Paper reviewer for the International Journal of Business, May 1996.

  • Reviewer for a new edition of a Consumer Behavior Text (by Solomon), Prentice-Hall, October 1996.

  • Reviewer for a proposal (by John Quelch at Harvard Business School) to develop a paperback casebook on "Marketing in Emerging Markets", Irwin, October 1996.

  • Reviewer for a new edition of a Marketing Text (by Churchill and Peter), Irwin (1996).

  • Paper reviewer for the "Global Marketing Track" of the 1996 American Marketing Association (AMA) Winter Educators' Conference, August 1995.

  • Reviewer for a new Principles of Global Marketing text (Keegan and Green), Prentice Hall (1995).

  • Reviewer for a new Global Marketing text (Johansson), Irwin (1994/1995).

  • Reviewer for a new edition of Consumer Behavior text (Schiffman and Kanuk), Prentice Hall (1994/1995).

  • Paper reviewer for the "Trend in Consumer Behavior Track" for the 1995 Bi-Annual World Marketing Congress of the Academy of Marketing Science, Melbourne, Australia, December 1994.

  • Reviewer for a Principles of Marketing text, Allyn and Bacon (1993).

  • Reviewer for a new edition of Principles of Marketing text (Kinnear, Bernhardt and Krentler), Harper Collins Publishers (1990).

  • Paper Reviewer for the Journal of Midwest Marketing (1987, 1988, 1990).

  • Member of Editorial Review Board, Journal of Midwest Marketing (1989).

  • Reviewer a new edition of an International Marketing Text (Cateora): Richard Irwin (1989).

 

Service To The Profession

 

  • Co-Chair, Current Issues in Marketing in “India, China, Hong Kong, Korea, Malaysia, Singapore and Taiwan” Track, the Eleventh Biennial World Marketing Congress of the Academy of Marketing Science, Perth, Australia, June 2003.

  • External examiner as an International Expert for a Ph. D. dissertation (marketing) at the University of New England, Australia, June/July 2003.

  • Co-Chair, International Marketing and Export Marketing Track, The Tenth Biennial World Marketing Congress of the Academy of Marketing Science, Wales, June/July 2001.  

  • Co-Chair, World Marketing Track, Academy of Marketing Science Conference, Montreal, May 2000. 

  • External Reviewer for a Promotion and Tenure Case at the University of San Francisco, October 1999.

  • Track Chair, Marketing, ACME International Conference, San Francisco, August 1999.

  • Session Chair, 16th International Conference of World Association for Case Method Research & Application, Caceres, Extramadura, Spain, July 1999.

  • Discussant, 16th International Conference of World Association for Case Method Research & Application, Caceres, Extramadura, Spain, July 1999.

  • Track Chair, Marketing, ACME International Conference, Vancouver, British Colombia, Canada, August 1998.

  • Session Chair, Marketing, ACME International Conference, Vancouver, BC, Canada, August 1998.

  • Track Chair, Marketing, ACME International Conference, Las Vegas, August 1997.

  • External Reviewer for a Promotion and Tenure Case at the University of Michigan-Flint, December 1996.

  • Panel member on the Conference Program: “Political and Economic Transformation in Communist and Post-Communist Regimes,” UNI, February 21, 1996.

  • Member of the program Committee of ACME International Conference, 1993, 1996.

  • Track Chair, Marketing, ACME International Conference, Minneapolis, August 1995.

  • Session Chair, Marketing, ACME International Conference, Minneapolis, August 1995.

  • Session Chair, "Marketing Education and Marketing Professorate," Seventh Bi-Annual World Marketing Congress of the Academy of Marketing Science, Melbourne, Australia, July 1995.

  • Session Chair, "China - Historical Perspective and Contemporary Issues," 16th National Third World Studies Conference, Omaha, Nebraska (October 1993).

  • Session Chair, "Economic Development and Environmental Issues in China," 16th National Third World Studies Conference, Omaha, Nebraska (October 1993).

  • Discussant, Academy of Marketing Science Bi-Annual World Marketing Congress, Copenhagen (1991).

  • Session Chair, Association for Global Business, Orlando, Florida (1990).

  • Discussant, Midwest Marketing Association, Chicago (1988).

 

Consulting

 

  • Bertch Cabinets, Waterloo, IA -Market research to evaluate market potentials of Saudi Arabian and Japanese markets.

  • Dr. Dexter Wilson, an ophthalmologist, Waterloo,IA -Market research to evaluate consumer perceptions of competitors in the eye care market

  • Diolight Technology, Inc., Pontiac, MI.

  • JEM Automatics and Tooling, Inc., Pontiac, MI -Translation of product literature into Chinese for trade shows in U.S. and China

  • Allen Memorial Hospital - Occupational Health Division, Waterloo, IA

  • Allen Memorial Hospital - Work Rehabilitation Center, Waterloo, IA

  • Kensington Academy, Bloomfield Hills, MI

  • Rom and Associates, Bloomfield Hills, MI

  • Winchester Mall, Rochester Hills, MI

  • McCauley Office Products, Birmingham, MI

  • Roeper School, Bloomfield Hills, MI

Service

 

Community

  • Participated as a panel member on "The Village Forum" a radio program on KBBG-FM (88.1) discussing issues of diversity in the local community, 10:00-11:00am, November 11, 2000.

  • Delivered a speech as a keynote speaker, "Taiwan: Opportunities in the New Millennium," at a seminar sponsored by IDED (Iowa Department of Economic Development) for companies interested in doing business in Taiwan, West Des Moines Marriott Hotel, September 8, 1999.

  • Conducted Marketing Workshops in the John Deere's Supervisor/Team Leader Certificate Program in Moline, February 22, July 20, 1999.

  • Interviewed by a reporter with the Cedar Rapids Gazette, a Daily Newspaper, on Database Marketing and article published on November 16, 1998, 1A, 8A: "Ad mail Multiplies."

  • Conducted Marketing Workshops in the John Deere's Supervisor Certificate Program in Des Moines, November 4, 18, 1998.

  • Iowa Department of Transportation (IDOT) project grant ($30,000) to study the Impact of Access Management Programs on Business Vitality, September 15, 1998 - April 30, 1999.

  • Conducted Marketing Workshops in the John Deere's Supervisor Certificate Program at Waterloo Works, October 6, 1997, February 9, October 26, 1998, October 11, 1999, April 17, October 30, 2000, November 5, 2001.

  • Conducted Marketing Workshops in the John Deere's Supervisor Certificate Program at Davenport, February 11, September 28, 1998.

  • Iowa Department of Transportation (IDOT) project grant ($10,000) to study the Impact of Access Management Programs on Business Vitality, (March 2 - May 15, 1998).

  • Interviewed by the UNI campus radio on "Chinese New Year Celebration," January 23, 1998. Program broadcast by 28 radio stations in the Midwest.

  • Conducted Marketing Workshops in the John Deere's Supervisor Certificate program in Dubuque, October 31, 1994; April 10, October 9, 1995; April 15, October 21, 1996; April 14, 1997.

  • Iowa Department of Transportation (IDOT) project grant ($57,783) to study the Impact of Access Management Programs on Business Vitality. April-October, 1997.

  • Member on the Local Board of Administrators, Trinity Wesleyan Church, Cedar Falls (1997-1999)

  • Delivered a speech at the NIITC (Northeast Iowa International Trade Council) September meeting on International Marketing Research, September 18, 1996.

  • Interviewed by the UNI campus radio on "Proposed U.S. Trade Sanctions Against China: Where is U.S. - China Relations Headed?" May 10, 1996. Program broadcast by radio station in the Midwest.

  • Interviewed by the UNI campus radio on "Is U.S. no longer in danger of Japan buying out?" October 12, 1995. Program broadcast by radio stations in the Midwest.

  • One of two guest speakers in a live radio talk show on Marketing conducted by the Chinese Language Division of Voice of America, Washington, D.C. August 11, 1995. The audience consisted of callers from China.

  • Delivered an address to the International Traders of Iowa (ITI) on International Marketing in Des Moines, April 17, 1995.

  • Interviewed by the UNI campus public radio on the new economic environments in China and implications for U.S. businesses, December 14, 1993.

  • Translated a copy of Informal Memorandum of Understanding Between Liuzhou Mechanical Industry School of Guangxi Autonomous Region, People's Republic of China and Hawkeye Institute of Technology, Iowa from Chinese into English, September 1992.

  • Interviewed live by the CBS Seattle affiliate radio station on the meaning of "Made in the U.S.A.," December 15, 1991, 3:50 p.m.

  • Member on the Advisory Council, a partnership between the Iowa Department of Economic Development, the University of Northern Iowa and the Professional Developers of Iowa. Funds were appropriated by the Iowa State Legislators, and signed into law, by Governor Terry Branstad to develop an International Trade Curriculum for the State of Iowa, 1990-1991.

  • Bachelor of General Studies, Oakland University, a Survey of Past Graduates, January-April, 1989.

  • Oakland University Alumni Association, a survey to evaluate needs of members and potential members of the Association, August-September, 1987.

  • Nursing School, Oakland University, a marketing research project to evaluate demand for continuing education programs by area nurses, January-April, 1986.

  • Interviewed by Channel 7 TV in Detroit on the Prospect of Retail Sales during the Christmas shopping season, the day after Thanksgiving, November 1985, 1986.

    University

  • Member of the University Committee on Program Reviews, University of Northern Iowa (April 2002-    ), University Program Reviews are mandated by the Board of Regents for program evaluations and enhancements.

  • Member of the Department of Marketing Recruiting Committee (2002), the recruiting efforts resulted in two new hires for the Fall 2003.

  • Member of College of Business Core Review Committee to Evaluate the Business Core Courses for Continuous Improvement (September 2000-April 2001).

  • Member of the University Selection Committee for the Class of 1943 Faculty Award for Excellence in Teaching and theRoss A.Nielsen Professional Service Award, February/March 2001.

  • Ph.D. Dissertation Committee, Department of Industrial Technology, University of Northern Iowa (2001-   ).

  • Supervising two MBA Group Projects (October 2001-   ).

  • Supervised two MBA Projects (October 2000- May 2001).

  • Supervised an MBA Paper (March 97- December 99) by Mr. Abedelghani Boukerrou. The revised paper, coauthored with the student was presented and published in the Conference Proceedings of the 10th Biennial World Marketing Congress of the Academy of Marketing Science, Cardiff, Wales, June 2001.

  • Supervised an MBA Paper (March 98- December 98) by a French student from Rennes Business School, Mr. Myrtil Laurent. The Masters paper: “Remy Martin: the Duty Free Business” was awarded as the third place winner in Masters paper competition by the Graduate College of the University of Northern Iowa. The case was revised and presented with the student as the co-author at the 16th International Conference of World Association for Case Method Research & Application, 1999. All papers accepted for presentation at this conference were blind refereed.

  • Faculty Advisor to the Chinese Student and Scholar
    Friendship Association, (1998- ).

  • Faculty Advisor to the Navigators, a Campus students Christian ministry, (2000- ).

  • Chair, Strategic Planning Subcommittee, Faculty Council, College of Business, University of Northern Iowa (September, 1999- 2001).

  • Member on the Outstanding Master's Research Paper Award Committee, Graduate College, University of Northern Iowa (October 1999).

  • Member on the Selection Committee for the Distinguished Scholar Award, University of Northern Iowa (November 1998).
    Chair, MBA Policy Committee, September, 1998-1999.

  • Participated in the MBA Program Review in preparation for AACSB re-accreditation, April 27, 1998. Chair, MBA Faculty Governance Document Committee, (February-April),1998.

  • Member of PAC-Professional Assessment Committee for a faculty in the Accounting Department seeking promotion to the full rank, October-November 1997.

  • Ph.D. Dissertation Committee, Department of Industrial Technology, University of Northern Iowa, (1997- ).

  • Sponsored a public lecture by Mr. Bob Cline, Senior Vice President and Account Group Director, CMF&Z Advertising Agency under the Ambassador Program of the Advertising Educational Foundation, April 2, 1997.

  • Chair, Graduate Curriculum Committee, Graduate College, University of Northern Iowa, (Spring 1995-1997).

  • Member on the Selection Committee for the Distinguished Scholar Award, University of Northern Iowa, (November, 1995, 1996).

  • Attended AACSB Continuous Improvement Symposium, St. Louis, as part of the College's re-accredidation effort, September 30-October 2, 1996.

  • Attended AACSB Continuous Improvement Symposium, Philadelphia, as part of the College's re-accredidation effort, October 1-3, 1995.

  • Chair, Recruiting Committee for Entrepreneurial Studies Chair, Fall 1995.

  • Supervised an MBA paper (December 95- May 96) by Ms. Rene Duregger who did a paper on “The Impact of Celebrity and the Spokesperson’s Ethnicity on Country-of-Origin Effects”. The paper (with Rene as a coauthor) was revised and published in the Proceedings of the 1997 World Marketing Congress of the Academy of Marketing Science, Kuala Lumpur, Malaysia.

  • McElroy Fellowship Awards Competition Coordinating Committee (Spring 1995).

  • Ph.D. Dissertation Committee, Department of Industrial Technology, University of Northern Iowa (1994/1995). Faculty Administrator of ‘Prisma Software Scholarship Fund’ through the UNI Foundation (1994/1995).

  • Department Head’s Five Year Review Committee (1994). Mentor to a new faculty in the Department of Marketing (August 1994).

  • MBA Curriculum Revision Committee (1994-present).

  • Chair, Professional Assessment Committee (PAC), Department of Marketing, University of Northern Iowa (1993, 1994, 2001).

  • Made a presentation as part of a panel organized by the Faculty Research and Development Committee of the College of Business Administration to discuss "How to Become Successful in Academic Publishing," (October 21, 1992).

  • Graduate Faculty Council, University of Northern Iowa, (September 1992-1998).

  • Faculty Development and Research Committee, College of Business Administration, University of Northern Iowa (1991-1996).

  • International Studies Committee, College of Business Administration, University of Northern Iowa (1991-present).

  • Faculty Council Representative, College of Business Administration, University of Northern Iowa (1990-1992, 1999-2001).

  • Member of Professional Assessment Committee (PAC), Department of Marketing, University of Northern Iowa (1990-present).

  • Advisory Council, International Market Development, External Services Division, University of Northern Iowa (1990-1992).

  • Search Committee-Research Associate for the Institute for Decision Making, University of Northern Iowa (December-January, 1989-1990).

  • Faculty Advisor to Marketing students, Department of Marketing, University of Northern Iowa.

  • Graduate Admissions Committee, Oakland University, Business School, (1988-1989). Bachelor of General Studies (B.G.S.) Faculty Council, Oakland University, MI (1987-1989).

  • Library Coordinator-Marketing, Oakland University, MI (1985-1989).

  • Advisor to Marketing Majors, Oakland University, MI (1985-1989).

  • Faculty Advisor to the Collegiate Chapter of the American Marketing Association, Oakland University, MI (1985-1989).

  • Marketing Area Coordinator, Department of Management & Marketing, Oakland University, MI (1987-1989).

Date the web site was last updated:  May 27, 2004